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Entrepreneur's Identity in Personal Branding - A Study on Building the Brand

Iso-Berg, Mikael
Aalto University2015

Personal brand of a politician in an election campaign – political personas on Facebook

Vertaisarvioitu
Avoin saatavuus
DOI
10.21153/psj2020vol6no1art943
Kannasto, Elisa
Persona Studies2020

Brand fanaticism - a communal or personal phenomenon?

Vertaisarvioitu
Seregina, Anastasia; Koivisto, Elina; Mattila, Pekka
Simmons School of Management2012

Brand community coping

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2017.10.054
Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka
Journal of Business Research2017

Interrelatedness of Brand Love and Brand Hate: The Case of a Female Personal Political Brand in Finland

Vertaisarvioitu
Avoin saatavuus
DOI
10.1057/s41299-024-00189-z
Aro Kaisa, Suomi Kati
Corporate Reputation Review2024

The impact of Janus fit brand extensions on perceived brand innovativeness

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2024.114674
Falana, Wuraola Oluwabukola; Aspara, Jaakko; Frösén, Johanna
Journal of Business Research2024

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

Vertaisarvioitu
Avoin saatavuus
DOI
10.1108/IJBM-10-2022-0453
Shimul, Anwar Sadat; Faroque, Anisur R.; Cheah, Isaac
International journal of bank marketing2023

You Fooled Me, So I’ll Tell You about Myself! Personnel-Related Brand Betrayal Experiences and Disclosure of Personal Information

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2023.114367
Tan, Teck Ming; Salo, Jari; Aspara, Jaakko
Journal of business research2024

Brand and product attachment in an industrial context : The effects on brand loyalty

Vertaisarvioitu
DOI
10.1016/j.indmarman.2015.06.007
Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Salo, Jari
Industrial marketing management2016

A New Brand Model to Empower Customers

Avoin saatavuus
Ivanova, Daria; Nylander, Noora
The Publication Series of Lahti University of Applied Sciences2018

Entrepreneur's Identity in Personal Branding - A Study on Building the Brand

2015

Personal brand of a politician in an election campaign – political personas on Facebook

Vertaisarvioitu
Avoin saatavuus
DOI
10.21153/psj2020vol6no1art943
2020

Brand fanaticism - a communal or personal phenomenon?

Vertaisarvioitu
2012

Brand community coping

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2017.10.054
2017

Interrelatedness of Brand Love and Brand Hate: The Case of a Female Personal Political Brand in Finland

Vertaisarvioitu
Avoin saatavuus
DOI
10.1057/s41299-024-00189-z
2024

The impact of Janus fit brand extensions on perceived brand innovativeness

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2024.114674
2024

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

Vertaisarvioitu
Avoin saatavuus
DOI
10.1108/IJBM-10-2022-0453
2023

You Fooled Me, So I’ll Tell You about Myself! Personnel-Related Brand Betrayal Experiences and Disclosure of Personal Information

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.jbusres.2023.114367
2024

Brand and product attachment in an industrial context : The effects on brand loyalty

Vertaisarvioitu
DOI
10.1016/j.indmarman.2015.06.007
2016

A New Brand Model to Empower Customers

Avoin saatavuus
2018